SYDNEY (Monday, 8 December, 2014): Surfing NSW is pleased to announce a new partnership with regional television broadcaster NBN Television. This partnership in conjunction with NBN’s production company one80 digital post will result in increased coverage and awareness of surfing in NSW over the next three years.
NBN, the Number One regional broadcaster, owned by Nine Entertainment Co, will join Surfing NSW to promote and provide coverage of a variety of different events throughout its broadcast region of Northern NSW and the Gold Coast, a market of 2.12 million and the 4th largest television market in Australia. NBN’s parent network, The Nine Network, has been a major sponsor of Surfing NSW since 2004.
NBN and one80 digital post’s CEO, Deborah Wright said: “NBN is delighted to formalize a partnership with Surfing NSW for the next three years to promote surfing and associated initiatives to the community throughout the wider Northern NSW and Gold Coast markets. Our region has some of the best beaches in Australia with some three million tourists visiting over the summer season and we see this as a great opportunity to promote, inform and educate not only to those living on the coast but to those who visit from inland regions and elsewhere. NBN will support key events, the Surfers’ Rescue 24/7 program and educational programs.”
Surfing NSW CEO Mark Windon said: “NBN and Surfing NSW share the same vision to promote the sport of surfing. Over the last few decades they’ve continued to support our events from the Central Coast right up to Tweed Heads in a news-based fashion and this new alliance will help to bring even more surfing to the public. We look forward to a long and fruitful relationship with them over the forthcoming years.”
The partnership is set to also focus and partner with three key events over the next 12 months. These include the NRMA Open State Titles, the NRMA NSW Junior State Titles (and NSW High School Surfing Titles) and the Australian Surf Festival.
Surfing NSW, established in 1963, is the largest and longest running of the recognised state bodies for the sport of surfing in Australia. They are supported by the NSW Department of Sport & Recreation, who share in their mission to develop our sport and increase participation levels.
Surfing NSW’s mission is to develop the sport of surfing in NSW to its maximum potential through the delivery of professional events, coaching and educational programs.
Whilst NBN is one of Australia’s most successful broadcasters it is also committed to providing a high level of local community support and also assists many local business, sporting and community events each year contributing significantly to the local economy.